Type and scope of processing
We use HubSpot Analytics from HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin, as an analysis service for the statistical evaluation of our online offering. This includes, for example, the number of visits to our website, subpages visited and the length of stay of visitors.
HubSpot Analytics uses cookies and other browser technologies to evaluate user behaviour and recognize users.
This information is used, among other things, to compile reports on the activity
of the website.
Purpose and legal basis
We process data with the help of HubSpot Analytics for the purpose of optimizing our website and for marketing purposes on the basis of your consent in accordance with Art. 6 para. 1 lit. a. GDPR.
Storage duration
The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot Germany GmbH. Further
information can be found in the privacy policy for HubSpot Analytics: https://www.hubspot.de/data-privacy/gdpr.
HubSpot Chat
Type and scope of processing
We have integrated components of the HubSpot Chat customer communication platform on our website. HubSpot Chat is a service of HubSpot Germany GmbH and offers us the opportunity to communicate with visitors to our website via chat and to provide targeted help with questions. HubSpot Chat uses cookies and other browser technologies to evaluate user behaviour and recognize users. Furthermore, HubSpot Chat is used to store and transmit data entered in chats using cookies, including your IP address. In this case, your data will be forwarded to
to the operator of HubSpot Chat, HubSpot Germany GmbH, Berlin.
Purpose and legal basis
The use of HubSpot Chat is based on our legitimate
interests, i.e. interest in the optimization of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR. GDPR.
Storage duration
The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot Germany GmbH. Further information can be found in the privacy policy for HubSpot Chat: https://www.hubspot.de/data-privacy/gdpr.
HubSpot CDN
Type and scope of processing
We use HubSpot CDN to properly provide the content of our website. HubSpot CDN is a service of HubSpot Germany GmbH, which acts as a content delivery network (CDN) on our website to ensure the functionality of other HubSpot Germany GmbH services. You will find a separate section in this privacy policy for these services. This section only deals with the use of the
CDN.
A CDN helps to make the content of our online offering, in particular files such as graphics or scripts, available more quickly with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to HubSpot Germany GmbH servers, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of HubSpot CDN.
Purpose and legal basis
The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in the secure and efficient provision and optimization of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR. GDPR.
Storage duration
The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot Germany GmbH. Further information can be found in the privacy policy for HubSpot CDN: https://www.hubspot.de/data-privacy/gdpr.
HubSpot Pixel
Type and scope of processing
We use HubSpot Pixel from HubSpot Germany GmbH to create custom audiences, i.e. to segment groups of visitors to our online offering, determine conversion rates and subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with HubSpot Germany GmbH.
Purpose and legal basis
We process your data with the help of HubSpot Pixel for the purpose of optimizing our website and for marketing purposes on the basis of your consent pursuant to Art. 6 para. 1 lit. a. GDPR.
Storage duration
The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot Germany GmbH. Further information can be found in the privacy policy for HubSpot Pixel: https://www.hubspot.de/data-privacy/gdpr.
HubSpot LeadFlow
Type and scope of processing
We have integrated HubSpot LeadFlow on our website. HubSpot LeadFlow is a service of HubSpot Germany GmbH that identifies anonymous website visitors, provides complete contact details and insights into the visit history.
HubSpot LeadFlow uses cookies and other browser technologies to evaluate user behaviour and recognize users.
Among other things, HubSpot LeadFlow shows us which companies have visited our website, determines the history of your visit, including all pages you have visited and viewed and the length of your stay on this website.
HubSpot LeadFlow collects and processes data about companies such as company name, telephone number, address, web address, industry, company profile, turnover and key persons on LinkedIn.
Purpose and legal basis
We process your data with the help of HubSpot LeadFlow for the purpose of optimizing our website and for marketing purposes on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f. GDPR. GDPR.
Storage period and location
The specific storage period of the processed data cannot be influenced by us, but is determined by HubSpot Germany GmbH. Further information can be found in the privacy policy for HubSpot LeadFlow: https://www.hubspot.de/data-privacy/gdpr.
The data is stored in an EU data center of HubSpot Germany GmbH. Further information can be found at: https://www.hubspot.de/eudata-centre.
Hubspot newsletter distribution
Our newsletter is also sent via HubSpot. The following information explains our newsletter, its registration, dispatch and evaluation procedure as well as your right of withdrawal. Subscribing to our newsletter is also your declaration of consent to receive the newsletter and to the procedure described.
Content of the newsletter: The basic prerequisite for sending newsletters, emails and other e-messages with advertising information (hereinafter referred to as “newsletters”), such as white papers, is the consent of the recipient or legal permission (in particular Section 7 (3) UWG). In the event that individual newsletters are specifically described with regard to registration, this description is decisive for the consent of the newsletter subscriber. Without a specific description, our newsletters contain interesting facts about our product range, offers and campaigns as well as company-relevant information.
Double opt-in: The registration procedure for our newsletter is called double opt-in. This means that you will receive an e-mail from us immediately after registering for the newsletter in which we ask you to confirm your registration once again. In this way, we ensure that only people who actually have access to the e-mail address listed register for the newsletter. Newsletter registrations, including the storage of the time of registration and confirmation and your IP address, are logged by us as proof that the registration process complies with legal requirements.
Changes to your stored data with the newsletter service provider are also recorded in the log.
According to information from the newsletter service provider, the newsletter service provider uses the data pseudonymously without user assignment to improve its services. The newsletter service provider is not permitted to use the newsletter recipient data for its own purposes or to pass it on to third parties.
To subscribe to the newsletter, simply enter your email address. Other data such as first and last name, company and telephone number are optional and are only used to address you personally in the newsletter.
The so-called web beacon, which is included in all newsletters, is a pixel-sized file that the HubSpot server automatically retrieves when the newsletter is opened. This creates technical information, e.g. about the browser and system, your IP address and the time of retrieval. They are used for technical service optimization and are used with the help of technical data or the target groups and your reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical survey also includes information on whether and when the newsletters are opened and which links are clicked. It is therefore possible to identify individual newsletter recipients. However, it is neither our intention nor that of the service provider to monitor individual users in this way. Our sole purpose is to learn more about the reading habits of our users and to adapt our content accordingly or to publish different content in line with their interests.
The consent of the recipients pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, Art. 49 para. 1 sentence 1 lit. a GDPR, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or on the basis of the legal permission pursuant to § 7 para. 3 UWG is a basic prerequisite for our newsletter dispatch and its success measurement.
The newsletter registration process is logged on the basis of our legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR and is also proof of consent for receiving the newsletter. It is up to you to unsubscribe from our newsletter at any time by revoking your consent. You will find a corresponding unsubscribe link at the end of each newsletter. As soon as you have canceled your newsletter subscription, your personal data will be automatically deleted.